gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

• I don't trust fancy gimmicks in cars.
  我觉得汽车上一些别出心裁的小玩意靠不住。
• As Paul Johnson, director of the Institute for Fiscal Studies, has also noted, a tax system devoid of principles and rife with gimmicks is unpredictable and so a source of damaging uncertainty.
  伦敦财政研究所（instituteforfiscalstudies）所长保罗约翰逊（pauljohnson）也指出，一套缺乏原则、充满欺骗的税收体制是不可预测的，因此也造成了具有破坏性的不确定性。
• The company, insisted its president, was about technological innovation, not gimmicks.
  总裁坚持说，公司是研究技术革新，而不是玩花招。
• IT industry is lacking in original ideas: today's science and technology is more about hype, marketing campaigns and gimmicks than before.
  信息技术产业缺乏创新思路：今天的科技比以前更注重大肆宣传、促销活动和噱头。
• A flashy expensive car with all sorts of gimmicks like self-winding windows.
  装置有各式小革新如自动升降窗的豪华昂贵汽车。
• You can say these are just gimmicks, but what about the ambience?
  你会说这些只是一些噱头，但是它的大空间怎么样？
• By focusing on your skills rather than gimmicks, you also won't have to worry about offending people who celebrate different holidays.
  将求职重点放在你的技能上而不是耍小聪明上，另外，你也不想冒犯那些庆祝的节日不同的人。
• During their height, drive-ins used attention-grabbing gimmicks to entice even more people to become patrons.
  在他们的身高，驱动程式使用注意抢占噱头，以吸引更多的人成为顾客。
• They sound more like Mission Impossible and Star Trek gimmicks than weapons.
  它们听上去象是一个不可能的任务和星际旅行中的小机关而不是武器。
• Well-worn horror tropes also have provided a laundry list of gimmicks filmmakers need to work around& or use to misdirect audiences anew.
  已经被用滥的恐怖手法也提供了一长串电影导演需绕开或者用来重新误导观众的招数。